CARPE MRN

Cold brew coffee · Perth, WA

The first hour
is yours.

Café-quality cold brew coffee in single-serve sticks. Tear, pour, stir: thirty seconds, hot or cold, at the bench, the gym or the job site.

Join the waitlist See the coffee
Next Perth sunrise —

The coffee

One stick. One ingredient.

Pure cold brew coffee, measured into sealed sticks so every serve is the same. No sugar, no blends, nothing added. Fourteen sticks to a carton: two weeks of early starts.

Coffee

Cold Brew

Specialty coffee, slow-steeped cold and freeze-dried. It dissolves in cold water as readily as hot, so iced, black or with milk all take the same thirty seconds.

Format
14 × 2.5 g sticks
Caffeine
~120 mg per serve*
Mix with
200 ml, hot or cold
Ingredients
100% instant coffee

A$29.95expected RRP

First run · Autumn 2027

*Naturally occurring caffeine. Final figures are confirmed by lab testing before launch and printed on every carton. Prices are expected retail prices and may change before the first run.

The ritual

Thirty seconds, start to finish.

No machine, no pods, no queue. A stick in your pocket and water from anywhere.

  1. Tear

    Tear the stick at the notch. One stick is one measured serve.

    0:00

  2. Pour

    Into 200 ml of hot water, cold water or milk. Over ice if the day is already warm.

    0:05

  3. Stir

    Stir or shake until it's gone. Then get on with the morning.

    0:30

“At dawn, when you have trouble getting out of bed, tell yourself: I have to go to work, as a human being.”

Marcus Aurelius · Meditations, Book V

Carpe Morn is built for people who are up before the sun because they choose to be: tradies on the road at five, shift workers, rowers, parents, anyone who treats the morning as the part of the day that belongs to them. The brand is plain on purpose. Good coffee, the amount on the label, and nothing to get in the way.

What's inside

Read the label. It's short.

We tell you exactly what's in each stick and where it comes from. That's the whole pitch.

Cold Brew · per stick

IngredientsInstant coffee (100%)
Serve2.5 g in 200 ml
Caffeine~120 mg, naturally occurring
AllergensNone declared
OriginPacked in Australia from imported ingredients

Contains caffeine. Not recommended for children or pregnant or breastfeeding women. Store in a cool, dry place. Full nutrition information will be printed on each carton.

Waitlist

Be first when the first run lands.

The first production run ships from Perth in autumn 2027. Waitlist members get first access and launch pricing. Cafés, gyms and workplaces: tell us and we'll be in touch about wholesale trials.

  1. NowSampling and blind tastings
  2. Early 2027Label and packaging locked
  3. Autumn 2027First run lands in Perth